Allow inexact font family matching. In SSA/ASS fonts are sometimes referenced by their "full name", which is usually a concatenation of family name and font style (ex. Ottawa Bold). Full name is available from FontConfig pattern element FC_FULLNAME, but it is never used for font matching. Therefore, I'm removing words from the end of the name one by one, and adding shortened names to the pattern. It seems that the first value (full name in this case) has precedence in matching.